The story behind

My name is Stefan Van Ouytsel, I am a creative entrepreneur from Belgium with a background in design thinking, strategic product development and design education, on top of being a caring husband and loving father. I started my career in 2000 at a renowned Belgian design agency Enthoven Associates, now Yellow Window. From 2003 I have founded and run a multitude of brands and businesses in the creative, sports, food and mobility industry working for diverse customers from start-ups to corporations amongst which Coca-Cola, Duvel-Moortgat, Subaru and Brussels Airlines. Since 2007, I have been training design students at the Design Academy Eindhoven and later on coaching start-ups for Voka – Chamber of Commerce.

About creative sparks

Since 1996 I have been collecting my creative sparks – ideas and thoughts – in numerous tiny sketchbooks. As time is limited, I only realised a handful of those product or business ideas myself. For some others I found a great partner company. Most of them never left the sketchbook. Luckily in those 20 years numerous ideas popped up again throughout the world, often many years after I archived them in my notebooks.

Therefore, I’ve decided to start sharing my product, service and business ideas with the world through this blog Some of them are funny and technologically retarded but address present-day challenges, others look at a future far ahead. Some are premature sketches, others are ready-to-launch business ideas.

Hopefully through sharing, I can inspire, invite and motivate tomorrow’s entrepreneurs to create a better future together.