The story behind

My name is Stefan Van Ouytsel, I am a creative entrepreneur from Belgium with a background in design thinking, strategic product development and design education, on top of being a caring husband and loving father. I started my career in 2000 at a renowned Belgian design agency Enthoven Associates, now Yellow Window. From 2003 I have founded and run a multitude of businesses in the creative industry working for diverse customers from start-ups to corporations amongst which Coca-Cola, Duvel-Moortgat, Subaru and Brussels Airlines. Since 2007, I have been training design students at the Design Academy Eindhoven and later on coaching start-ups for Voka – Chamber of Commerce.

About creative sparks

Since 1996 I have been collecting my creative sparks – ideas and thoughts – in numerous tiny sketchbooks. As time is limited, I only realised a handful of those product or business ideas myself. For some others I found a great partner company. Most of them never left the sketchbook. Luckily in those 20 years numerous ideas popped up again throughout the world, often many years after I archived them in my notebooks.

Therefore, I’ve decided to start sharing my product, service and business ideas with the world on a regularly basis through this blog Some of them are funny and technologically retarded but address present-day challenges, others look at a future far ahead. Some are premature sketches, others are ready-to-launch business ideas.

Hopefully through sharing, I can inspire, invite and motivate tomorrow’s entrepreneurs to create a better future together.